Paperless Post Global Privacy Policy

Paperless Post Global Privacy Policy

Table of Contents

    Information we collect Information you share
    How we use and share information we collect
    Information security
    When this Privacy Policy applies
    Do Not Track
    Links to other websites
    Access to information
    Contacting Paperless Post

    Privacy Policy

    Effective Date: June 12, 2017

    Paperless Post services are provided to you by Paperless Inc., a U.S. company and its subsidiaries and affiliates (“Paperless Post”, “we”, “us” and/or “our”) through its website located at (including mobile sites and mobile applications, the “Site”). This Privacy Policy is incorporated by reference into our Terms of Service Your access to and use of this Site is subject to the Terms of Service.

    Paperless Post provides Site visitors (“users”, “you”, or “your” with customizable online event invitation and social stationery (“Stationery”) service, including a digital event management and follow-up communications platform, and a corresponding offline custom web-to-print stationery (each a “Service”, and collectively, the “Paperless Post Services”). When you use Paperless Post Services you may provide us with your information, including but not limited to personally identifiable data, such as your name, email address, postal address, phone number and credit card information, IP address, your address book and your photographs, and your User Content (defined below) (collectively, “Personal Data”), and other information that is collected from Site visitors. This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it.

    Information we collect

    When you interact with Paperless Post through the Site, we may collect and store Personal Data and other information from you, as further described below:

      • Information you give us
        • Your Personal Data : We collect and store Personal Data from you when you voluntarily
provide such information, such as when you contact us with inquiries, respond to one of our
surveys, register for an account to access the Paperless Post Services, purchase products on
the Site, upload your address book, post photographs or use the Paperless Post Services to
create Paperless Post correspondence, including event invitations, save-the- dates, cards,
personalized stationery and announcements (both digital and web-to- print, collectively
“Stationery” or “Card”), and send, receive and/or respond to any digital Stationery and
follow-up communications through the Service.

        • Personal Data about others: We collect and store Personal Data about other people that you
provide to us through your use of the Paperless Post Services. We use guests’ contact
information to, among other things, allow them to respond to and comment on your Paperless
Post Stationery, and at your request, send follow-up communication. At your direction, the
event page may include a public guest list displaying the names of invited guests to all other
guest or receivers. Any of your guests may request that you delete their name from a public
guest list by messaging you through the Service, or your guest may email and request to be removed from the event page. Other than as
 described in this Privacy Policy or with your prior consent, Paperless Post will not sell or
otherwise intentionally disclose your guest contact information to any third party.

      • Information others share about you

        • We receive certain Personal Data about you from other users when they upload your contact

 information, send you Stationery, post a photo of you, or tag you in a photo from an event that you

 attended, or comment, message or provide other information about you on the event page. In addition,

 an event host may have co-hosts, who are able to see the primary host’s event tracking page, which 

may contain your name and email address. You may request that your name be deleted from an event 

page public guest list by messaging the host through the Service, or emailing 

If you are tagged in any Event Photos (as defined below), you can request to be untagged by
messaging the host through the Service or emailing


          • User Content and Event Photos: We may also collect and store Personal Data intended

 for public consumption that you or others upload, post, publish, or display on the Site,

 including photos from an event (“Event Photos”), comments, likes, text, video, messages,

 graphics, or other materials (“User Content”).

          • Demographic or other data: We may also collect and store demographic or other data,

 such as age, gender, zip code or similar information, from you when you voluntarily 

provide such information. We may also receive information about you from other 

sources, online or offline, and add it to the information you provided to us.

      • Information we get from your use of our Service
        • Unregistered Users: If you are not yet a registered Member of Paperless Post, but have

 received Stationery and responded or interacted with the Site, we collect information 

including the history of Stationery you have received and events you attended. This data

 is associated with the receiver’s email address , mobile phone number, device identifier 

or any other identifier (“ Receiver”). Once a Receiver registers with the Site, he or she

can click on an invitation in their Post Box and see the applicable card and event page.

        • Device information: When you use the Site via a mobile device, we may collect and 

store certain information about the device you are using, including, without limitation, 

the applicable device identifier. We may collect and use this information to help us

manage and improve the Paperless Post Services and deliver a more customized 

experience for you.

        • Location information: The web requests you make to Paperless Post contain your IP 

address. We may use such IP address for various purposes, including to: analyze and

 report upon the usage of our Site and any content, features and services made available

 through the Site; diagnose and prevent service or technology problems affecting out Site;

 determine geographic location you are accessing our Site; and monitor and prevent fraud

 and abuse. Certain services, disclosures, features and third party content made available 

through the Paperless Post Services may only be available to users in certain geographic

 locations. Your IP address may be used to determine your location in order to determine 

which services, disclosures, features, third party content will be available to you.

        • Cookies and similar technologies:

          • Automatically Collected Data: In addition to the Personal Data that we collect, when

 you interact with Paperless Post through the Site, we automatically receive and store

 certain information about your visit and use of the Paperless Post Services

(“Automatically Collected Data”). Automatically Collected Data is collected

 passively using various technologies such as web beacons that access or set cookies

 (see cookies below) and may be used to track usage of the Site, determine whether

Stationery, messages or marketing emails have been opened or acted upon or

 customize Paperless Post Services. If you have received Paperless Post Stationery or

 have a registered account, we may associate Automatically Collected Data with your

Personal Data. Paperless Post may store such Automatically Collected Data itself or 

the Automatically Collected Data may be included in databases owned and 

maintained by Paperless Post affiliates, agents or service providers. The Site may use

 and share such Automatically Collected Data and pool it with other information to 

track, for example, the total number of visitors to our Site, the number of visitors to

each page of our Site, and the domain names of our visitors’ Internet service 

providers. We may share Automatically Collected Data with our affiliates and our

current or prospective business partners, but do not share Automatically Collected

Data that can be used to identify you. We do not share Personal Data with third

parties except as described in this Privacy Policy.

          • Cookies: In operating the Site, we may use standard technologies, including

 “cookies.” Additionally, third-party widgets may install cookies depending on their configuration. We may (and we may allow third party service providers to) use cookies or similar technologies to collect information about your browsing activities over time and across different websites following your use of the Site. A cookie is a piece of information that the computer that hosts our Site 

gives to your browser when you access the Site. Our cookies help provide additional

functionality to the Site and help us analyze Site usage more accurately. For instance,

our Site may set a cookie on your browser that allows you to access the Site without

needing to remember and then enter a password more than once during a visit to the

 Site. You have a variety of tools to control cookies and similar technologies, including browser controls to block and delete cookies. On most web

 browsers, you will find a “help” section on the toolbar. Please refer to this section for 

information on how to receive notification when you are receiving a new cookie and 

how to turn cookies off. We recommend that you leave cookies turned on because

they allow you to take advantage of some of the Site’s features.


Information through third party services
      • Third-Party Applications and Services: Paperless Post allows you to login to our Site using Facebook, Google, or other third-party services (the “Third Party Services”). When you login through the Third Party Services, the Third Party Services may authenticate your identity and share your email address with us, which we can use to create an account for you. If you connect with our Site using your credentials for a Third Party Service, we may collect certain information consistent with your privacy settings on such Third Party Service, such as your birthday, and we may provide such Third Party Service with access to data, including but not limited to your Personal Data, related to your use of the Paperless Post Services. Please remember that the manner in which the providers of Third Party Services use, store and disclose your information is governed by their terms of service and privacy policies, and that we will have no liability or responsibility for the privacy practices or other actions of providers of Third Party Services. We do not publicly post information on the Third Party Services on your behalf.
      • Text Messaging Services: Paperless Post offers event reminder services through a text 

message short code to hosts and event guests who elect to provide their mobile numbers

in order to receive such communications. These messages are processed through a third-

party vendor called Twilio and mobile phone numbers provided to the Service for this 

purpose will be shared with Twilio. Twilio has more information about their privacy 

practices on their website. Any guest who elects to use text message services is subject 

to Paperless Post Terms of Service and this Privacy Policy.


Users who elect to receive text messages through the Service may be charged standard 

text messaging rates by their telecommunications service provider as set forth in the plans

 they have in effect with such telecommunication service provider. Any such statement of

 charges or billing from a user’s telecommunications service provider is in no way

 connected to Paperless Post.


If you wish to stop receiving text messages from us, please follow the instructions below: 


        • 1. If you are located in the US or Canada, text STOP, CANCEL, or UNSUBSCRIBE in

reply to any SMS message from that class/group, or

        • 2. If you are in the US, text STOP, CANCEL, or UNSUBSCRIBE to Paperless Post at


Information you share

 Paperless Post Services let’s you share information with others through Paperless Post Stationery and the 

event page including messages, follow-up communications, Event Photos and User Content.

How we use and share information we collect

Paperless Post uses the Personal Data it collects to provide Paperless Post Services for you to create custom Stationery, sent and received, and provide an archive of all Paperless Post Services created, sent, received, 
responded to, and attended in your account history which you can access on the Site. In addition, Paperless Post may use and/or share your Personal Data with certain third parties, as described further below:


  • To provide and improve the Paperless Post Services


    • Your Personal Data: We use your Personal Data to provide the Paperless Post

 Services. If you provide Personal Data in order to register with Paperless Post,

we will use your Personal Data to provide you access to such Services, to

 monitor your use of such Services and to contact you regarding your use of such

 Services. If you provide Personal Data for a certain reason, we may use the

Personal Data in connection with the reason for which it was provided. For 

instance, where you send Paperless Post Stationery including any follow-up 

communication through Paperless Post, we will identify you to the recipient as 

the sender of the email. If you contact us by email, we will use the Personal Data

 you provide to answer your question or resolve your problem. If you make a 

purchase on the Site, Paperless Post or its authorized service provider may use 

financial information or payment method to process such payment, to protect 

against or identify possible fraudulent transactions, and otherwise as needed to 

manage our business.

    • Personal Data about others: We use Personal Data about others to provide

 Paperless Post Services in sending, receiving and responding to Stationery. If

 you create and send a Paperless Post online invitation, an event page will be

created to include the invitation and all relevant event information you have

 provided. You control whether the guest list, guest responses and comments are

 public to all the other invited guests or private to you. For any event with a 

public guest list, the names of guests may be displayed to other guests invited to

the event, unless a guest contacts you to request you remove their name from the 

list or emails You or guest who is a logged-in Member

 can upload Event Photos to the event page. Any guest on an event page can 

view, comment and “tag” people. Paperless Post will notify a guest when they

 are tagged in an Event Photos and the guest can request to be untagged by

 contacting the host or emailing


Paperless Post may also combine guest list information among all events to

identify the number of times any two event guests have attended the same

 events. Members may have access in their account history to certain information

on other guests, such as the number of events the Member and that guest have

 attended events together. If you do not consent to us disclosing such information 

to your co-attendees, please email us at

      Paperless Post may use guests’ contact information to offer guests the 

opportunity to contact each other through the Site. Paperless Post will provide

 guests with the means to communicate with one another through the Site, but

 will not disclose any guest’s email address to another guest, unless the guest 

affirmatively opts-in to accept a specific guest’s request for his or her email


      Any User Content that you post to the Site may be displayed to other users; for 

example, if a guest forwards their online invitation to a third party, the third-

party will be able to view the User Content on the event page. We are not

 responsible for the privacy practices of other users who may view your User

 Content, so do not post any User Content that you wish to keep private.

    • Site analytics: Paperless Post and its subsidiaries and affiliates may also use 

your Personal Data and other information collected through the Site for 

analytics for the internal purpose of improving Paperless Post Services including
content and functionality, and to better understand our users.
    • Transactional and marketing communications from Paperless Post and certain third parties: If your 

interaction with the Site includes providing your email and/or another person’s

email, Paperless Post may use those emails to send you transactional emails 

regarding your account and use of the Services, including sending and

 responding to Stationery, and follow-up communications when you use the Site 

for that purpose. If you become a Member or are a Receiver you agree to the 

receipt of marketing messages from Paperless Post, and agree that Paperless Post, its 

subsidiaries, affiliates and current or prospective business partners may use Personal Data to tell you about products and services you have expressed interest in, or we believe you will be interested in the future, including but not limited to serving advertisements related to such products and services. In certain jurisdictions, consent to send you the marketing commmunication may be implied by Paperless Post because you have entered into a written contract by agreeing to the Paperless Post Terms of Service, while in others you may be required to expressly opt-in in order to receive marketing messages from Paperless Post, its subsidiaries and affiliates. All email-based marketing communications sent by Paperless Post will contain instructions permitting you to “opt-out” of receiving all future communications or some part thereof. In addition, if at any time you wish to not receive any future communications or you wish to have your name deleted from our email marketing mailing list, please contact If Paperless Post intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.

  • For external processing

Aggregated Data: In an effort to understand and serve the needs of the users

 Paperless Post Services, Paperless Post analyzes customer demographics,

 interests and behavior based on the Personal Data and other information

 provided to us. This research may be compiled and analyzed on an aggregate

 basis (the “Aggregate Data”), and Paperless Post may share this Aggregate Data 

with its affiliates, agents and business partners. Paperless Post may also disclose

 Aggregate Data in order to describe our services to current and prospective 

business partners, and to other third parties for other lawful purposes.

    • Agents, consultants and related third parties: 
Paperless Post, like many 

businesses, sometimes hires other companies to perform certain business-related

 functions. Examples of such functions include print fulfillment, mailings,

 maintaining databases, analyzing data, marketing, and processing payments. 

When we do retain another company, we only provide them with the

 information that they need to perform their specific function, and they may only 

use such information for our benefit and the purposes for which they were 


    • Business transfers: If we are involved in a merger, acquisition, due diligence,

 reorganization, bankruptcy, receivership, sale of company assets or transition of

service to another provider, your information, including Personal Data, may be 

sold or transferred as part of such a transaction as permitted by law and/or 


  • For legal reasons
    • Paperless Post may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation or a government request, (ii) verify compliance with or enforce our Terms of Service or protect and defend the rights or property of Paperless Post, users of the Site or others (iii) act in urgent circumstances to protect the personal safety of users of the Site or the public, or (iv) protect against legal liability.

    Information security


Paperless Post takes reasonable steps (including physical, electronic and procedural measures) to protect

 the Personal Data provided via the Site from loss, misuse, and unauthorized access, disclosure, alteration,

or destruction. Paperless Post uses industry-standard SSL-encryption to protect data transmissions. Please 

note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed 

by breach of such firewalls and secure server software. No Internet or email transmission or electronic 

storage of information is ever fully secure or error free. In particular, information sent to or from this Site 

via email may not be secure. Therefore, you should take special care in deciding what information you send

 via the Site or the Paperless Post Services. Please keep this in mind when disclosing any Personal Data to 

Paperless Post via the Internet.

 Paperless Post may disclose your Personal Data if required to do so by law or in the good faith

 belief that such action is necessary to (i) comply with a legal obligation or a government request, 

(ii) verify compliance with or enforce our Terms of Service or protect and defend the rights or

 property of Paperless Post, users of the Site or others (iii) act in urgent circumstances to protect

 the personal safety of users of the Site or the public, or (iv) protect against legal liability.


    When this Privacy Policy applies


This Privacy Policy applies when you are using or visiting Paperless Post Sites and Services globally,

except if you reside in a European Economic Area country (“EEA”) there is a separate Paperless Post EU

 Privacy Policy that applies to the Personal Data and other information that is collected from EEA residents

 in connection with their use of the Site.


If you are using or visiting the Site from a country outside the United States, you acknowledge and agree

 that Personal Data and other information may be transferred from your current location to the offices and

 servers of Paperless Post and its authorized third-party business vendors located globally, including in the

 United States, and processed globally. By accessing the Site, using the Paperless Post Services, or

 otherwise providing your information to Paperless Post, you consent to any transfer and processing in

 accordance with this Privacy Policy.

    Do not track

    The Site currently does not respond to “Do Not Track” (DNT) signals and operates as described in this Privacy Policy whether or not a DNT signal is received.



Paperless Post does not knowingly collect Personal Data from children under the age of 13. If you are

 under the age of 13, please do not submit any Personal Data through the Site. We encourage parents and

 legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by 

instructing their children never to provide Personal Data on this Site without their permission. If you have 

reason to believe that a child under the age of 13 has provided Personal Data to Paperless Post through this 

Site, please contact us, and we will endeavor to delete that information from our databases.


This Privacy Policy applies only to the Site. This Site may contain links to other web sites not operated or 

controlled by Paperless Post (the “Third Party Sites”). The policies and procedures we described here do 

not apply to the Third Party Sites. The links from this Site do not imply that Paperless Post endorses or has 

reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy




The Site and our business may change from time to time. As a result, at times it may be necessary for

 Paperless Post to make changes to this Privacy Policy. Paperless Post reserves the right to update or modify

 this Privacy Policy at any time and from time to time without prior notice. Please review this policy

 periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on 

the date indicated above. Your continued use of the Site after any changes or revisions to this Privacy

 Policy shall indicate your agreement with the terms of such revised Privacy Policy.

    Access to information


If you have a registered account with Paperless Post Site, you may keep your Personal Data accurate,

 current, and complete by logging into your account. You may also contact us as specified below. We will

 take reasonable steps to update or correct Personal Data in our possession that you have previously

 submitted through the Site. You also may choose to close your account at any time by submitting a request

 under your “Account Information” on the Site. After you close your account, you will not be able to log in

to the Site or access any of your information. However, you can open a new account at any time, or if you 

want to re-open closed account please email us at If you close your account, we 

may still retain certain information associated with your account for analytical purposes, take actions we

 deem necessary to protect the integrity of the Site or our users, to enforce our Terms of Service or 

otherwise permitted by law. In addition, if certain information has already been provided to Third Party

 Sites, as described in this Privacy Policy, retention of that information will be subject to those Third Party 

Site policies.

    Contacting Paperless Post


Please also feel free to contact us if you have any questions about Paperless Post’s Privacy Policy or the

 information practices of the Site.

You may contact us as follows:

Paperless Inc.

115 Broadway

New York, NY 10006