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Retail invitations for shopping events
A shopping event is a great way to market your products to a targeted audience and generate sales. Whether you’re hosting a trunk show, grand opening, a sip and shop, or a sales event, our retail invitation templates are easy to customize and send, with RSVP tracking included. From small-scale private shopping event invitations to sales event invitations for larger guest lists, Paperless Post has designs to fit every one of your needs—you even have the option to upload your own design.
Shopping event invitation templates
Get a favorable turnout to your shopping event with eye-catching online invitations that guests will want to say yes to. Paperless Post has a wide selection of customizable invites, from trunk show invitations to sip-and-shop invitation templates.
Take advantage of our easy-to-use design tool included with all templates. Add your business logo, stickers, or a photo of your products to your shopping event invites, and customize your template’s fonts, colors, and formatting.
Benefits of using Paperless Post for your shopping event invitations
Any event planner will tell you that one of the most important tasks is keeping an accurate headcount to help you plan catering, beverages, and other needs. Our RSVP manager lets you track who's coming and who's not so that you can organize efficiently. Use our guest messaging tool to broadcast last-minute changes to the whole group (or individually).
When is the best time to host a shopping event?
Before deciding when to host your shopping event, consider what products you sell and your target demographic. If you’re selling holiday goods like hand-painted Easter eggs or Christmas cookie cutters, plan to host your shopping event so it occurs right before or during the appropriate season. For catwalk-ready couture products, consider hosting your shopping event to coincide with fashion week so you can capitalize on the hype and high demand the occasion brings.
If you’re selling to other businesses rather than individual customers, keep in mind that they’ll want products a season ahead of time so they can prepare their lineups. Winter outerwear should be ready to go by the end of summer, while spring products will need to be available throughout the winter months. For trunk shows selling wedding attire—April, May, and June are popular for summer, while September, October, and November are favorable for winter lines.
Where can you host a shopping event?
The best venues for hosting a shopping event are based on your brand and the size of the guest list. If you're looking for a larger space, a spot at a professional event venue like a convention center allows the maximum number of guests to attend. You'll also have plenty of room to set up your clothing racks, display tables, or other sale items. For smaller shopping events, choose a venue like a rooftop bistro—or host it in-house to save money so you can splurge on high-quality catering.
It’s also a good idea to look for venues that relate directly to your products. For businesses selling food-related items, find local retailers like coffee shops or restaurants with private event spaces. Or if your brand focuses on something like sporting goods, hunt down venues where your products will be used, like an indoor soccer arena. Booking a spot at a public beach for your stand-up paddle board business will tempt customers to buy so they can jump right into the water with their new purchase.