How real brands are using Paperless Pro

Three images in a collage, showing a stack of boxed drinks on a table, a set of matches with “Rent the Runway” and “EV Salon” emblazoned on them, and a table with small items like toast racks for sale.
Images courtesy of Ghia, EV Salon, and Gohar World
Paperless Post BlogBusiness > How real brands are using Paperless Pro

At Paperless Post, we understand the importance of hosting well-organized, memorable events for the success of a business. Forging meaningful connections is imperative for driving growth, which is why we’re committed to providing an elevated and functional event management experience to help you impress guests, build excitement, and make planning simpler than ever—all with Paperless Pro

Paperless Pro provides everything hosts need to plan professional events that establish brand recognition. With our wide range of sleek invitations and advanced customization tools, editing any invitation to match your event or company’s branding is easy, even without professional design experience. Edit your invitation’s text, font, and colors, add a photo to an invitation or stamp, and upload your company logo to the invitation design, event page, and email. Create a cohesive invitation experience that keeps your brand at the top of guests’ minds every step of the way. 

When it comes to guest management, our suite of advanced features makes planning a breeze. You can track opens and RSVPs in real-time, enable Guest Questions to gather helpful information, label attendees with Guest Tags like ‘VIP’, communicate with guests via broadcast or private messages, and more.  

But don’t just take our word for it—hear from real brands who enjoy using Paperless Pro to plan and manage their events, from elegant holiday parties to trendy store pop-ups and more. 

Ghia

A white layered cake draped with florals and berries; a woman drinking a cocktail and taking a selfie; an ice cooler filled with bottles labeled with “Ghia.”
Images courtesy of Ghia

 

Known for their alcohol-free apéritifs and spritzes, and inspired by Mediterranean culture, Ghia believes in the importance of savoring simple pleasures together with loved ones to create meaningful memories. Recently, the brand—founded by Melanie Masarin—celebrated the launch of its products in select Whole Foods stores across Texas with a holiday party, and they used Paperless Pro to plan and manage the festive event.  

“Paperless Post helped to bring our event and vision to life,” the Ghia team explains. “With their latest tools and enhanced brand-friendly features, Paperless Pro allowed us to integrate all elements of our branding and guidelines to create a smooth and cohesive Ghia experience from start to finish. From custom event pages to streamlined invitations and RSVP tracking, everything felt easy and effortless—letting us focus on the fun!”

An invitation with a minimalist Martini design next to a quote from Ghia reading, “Paperless Pro lets us integrate all elements of our branding to create a cohesive Ghia experience from start to finish!”

With Paperless Pro, brands like Ghia can customize the look of their invitation design by editing the text, fonts, and colors, adding their logo, or even uploading their own existing design from scratch. 

Planning with Paperless Pro also allows you to brand your event page by incorporating Custom Colors using specific hex codes, and adding a logo as the page header. Then, track everything with ease with our advanced Analytics view to visualize your invitation opens and RSVPs for stress-free preparation. 

Stissing House

A woman stands in front of a display of wreaths and garlands; a white house with a green front door and a hanging sign that says “STISSING HOUSE”; a violinist and a guitarist in a garland-decorated room.
Images courtesy of Stissing House

 

Stissing House—the renowned restaurant owned and operated by chef Clare de Boer—is located in a historic converted inn in New York’s Hudson Valley, and is known for its charming ambiance and delectable (James Beard Award-nominated!) cuisine. For their second annual Holiday Craft Feast, Stissing House used Paperless Pro to send polished, on-brand invitations for the event. 

Temporarily converting the main dining room into an indoor craft festival, Stissing House hosted over 1200 guests at the impressive two-day event, including none other than the queen of crafts herself, Martha Stewart. The market-style event featured dozens of talented craftspeople from the Hudson Valley and beyond selling handmade items such as ceramics, textiles, woven baskets, and clothing, as well as local sweets and treats and, of course, a curated selection of refreshments from de Boer and her team. 

Katie Pierce, Director of Feasts at Stissing House, explains how they embraced Paperless Pro to plan multiple aspects of the event, from sending personal invitations to a small group of VIPs for a special preview before the festival to then sharing the main event invitation with a link for the general public. “Paperless Pro seamlessly keeps the invitations going out and the joy of receiving RSVPs coming in,” she states. “We could not be the hosts we are without it.” 

A plain white invitation labeled “CRAFT FEAST” with a quote from Stissing House reading, “Paperless Pro keeps the invitations going out and the joy of receiving RSVPs coming in... we could not be the hosts we are without it.”

With large events like the Stissing House Craft Feast, sending invitations via a shareable link is a great option that brands can embrace to open their gathering to the public by posting a link anywhere on the web or social media. With the option to create a memorable Custom URL, guests can also easily refer back to the event page for details. Set a maximum capacity as well to ensure you have sufficient space and supplies for a successful and enjoyable event. 

Gohar World

A display of tiered candles; the exterior of Gohar’s store with cars in front; a plate of sliders with boys on top.
Images courtesy of Gohar World

 

Founded in 2020 by sisters Laila and Nadia Gohar, lifestyle brand Gohar World creates stylish tableware and décor that embrace tradition and craftsmanship, with a modern twist. To celebrate the opening of their SoHo, Manhattan store, Gohar World used Paperless Pro to bring customers and collaborators together for a kickoff party featuring their past and present collections.

“We love hosting celebrations all year long,” the Gohar World team expresses of their frequent pop-up events and parties. “And with Paperless Pro, each invitation feels unique to our universe.” 

A small geometric invitation labeled “GOHAR WORLD SOHO TAKEOVER” with a quote from Gohar reading, “We love hosting celebrations all year long, and with Paperless Pro, each invitation feels unique to our universe.”

Paperless Pro allows brands to deliver invitations via email, text, or link. When you choose to send invitations via email, you can also customize the message guests receive in their inboxes to be cohesive with your company’s branding as well as the specific event. Select an Email Style to use a pre-made template in styles ranging from modern and bold to traditional and elegant, or customize everything in the email from the fonts and text size to color palettes. If you’ve included Custom Colors on your event page, you can incorporate them into your branded email as well for a fully cohesive experience. 

DÔEN

A table of desserts, including a white cake and cookies; a group of people gathered in a dark room; a woman’s hand holding a glass of wine in front of a deck of playing cards.
Images courtesy of DÔEN

 

Fashion brand Dôen creates timeless collections of clothing and accessories that celebrate the strength and complexity of womanhood. Founded in 2016 by sisters Margaret and Katherine Kleveland along with a collective of five LA-based women, Dôen’s collections embrace nostalgic California influences and strive to empower women through unapologetic femininity. 

Dôen also prides themselves on the meaningful connection they foster with their community of customers, which is evident in the care they put into their company events, like the annual Planned Parenthood Holiday Fundraiser that they planned using Paperless Pro. 

“Design and branding are at the heart of everything we do at Dôen,” they explain. “So when we began planning our Planned Parenthood Holiday Fundraiser, we knew we wanted to work with a partner who shared these values. From the invitation design stage through the night of check-in through the post-event recap, Paperless Post was a dream to work with. The efficiency of having a one-stop destination without compromising on beautiful design makes Paperless Pro our go-to for all business event planning needs!”

An intricate maroon and brown invitation with a quote from Dôen reading, “From the invitation design through the night-of check-in to the post-event recap, Paperless Pro was a dream to work with.”

With the Paperless Post app, our Guest Check-in feature provides the ability to check guests into an event in real-time, making it easy for companies like Dôen to send a thoughtful follow-up thank you note to everyone who attended. 

EV Salon

A stack of chocolate bars reading “Rent the Runway * EV Salon”; two women standng in front of a large paper with name tags on it; a disco ball.
Images courtesy of EV Salon

 

Founded by Erika Veurink, EV Salon provides a purposeful space for groups of women to meet, mingle, and form meaningful connections. Emphasizing the significance of real-life interactions and relationships, EV Salon carefully selects women to attend invite-only gatherings and provides guests with “matches” to encourage diverse and interesting conversations between people who may not have otherwise met. From new friendships to networking opportunities, EV Salon hopes to introduce like-minded and unique women, and bring connections off of social media and into the real world.

For a recent cocktail party at The Standard Hotel in New York hosted by EV Salon in collaboration with Rent the Runway, Erika Veurink describes the ease of incorporating Paperless Pro into her planning and invitations. “Using Paperless Pro has changed how I think about organizing events. It’s the unlock I never knew I needed as a founder.” 

A plain white invitation with red accents and a red envelope, with a quote from EV Salon reading, “Using Paperless Pro has changed how I think about organizing events. It’s the unlock I never knew I needed as a founder.”

Organizing events is made simple with Paperless Pro’s easy-to-use management features. Gather helpful information—like dietary restrictions or drink preferences—with Guest Questions that allow you to send multiple-choice, checkbox-style, or open-ended questions to guests along with your invitations. Correspond with guests through private or broadcast messages to send along any event updates or reminders for efficient pre-event (and post-event) communications. 

Edie Parker

A mirror with a decal reading “Edie’s Green Room” in front of a table containing products and a flower vase; a gelatin shrimp dessert on a table; a bowl of Edie Parker matchsticks.
Images courtesy of Edie Parker

 

Edie Parker is a modern lifestyle brand known for their stylish acrylic clutches, bold home décor, and psychedelic smoking accessories. To celebrate their newest product launch, they threw an unforgettable New York Fashion Week bash—complete with a cabaret performance by the iconic Countess Luann de Lesseps. 

“When it comes to paper, ours is for rolling. When it comes to invitations, we go Paperless,” the Edie Parker team says of using Paperless Pro for planning their Edie’s Green Room event. “Paperless Pro made our invitations look great, and it’s so easy to use. It gave us all we needed from design to RSVPs. Game changing!”

A thin white invitation with the logo for Edie’s Green Room up top and a quote from Edie Parker reading, “Paperless Pro made our invitations look great, and it’s so easy to use. It gave us all we needed from design to RSVPs. Game changing!”

Envy-inspiring parties like these are perfect for building excitement when planning the next event for your brand. Include a Photo Gallery Block or Video Block with your invitations to share memorable moments from past successful events to give a sneak preview of what kind of a night guests can look forward to. Encourage guests to share their own celebratory snapshots from the event on social media as well, and include a suggested hashtag in a Details Block on your event page. 

Grow your brand with impressive events planned like a Pro 

Whether you’re a seasoned event planning expert or looking to host your first professional gathering, Paperless Pro has all the tools you need to establish brand recognition, build excitement, and plan efficiently to throw memorable events that grow your network. Browse all of our customizable professional invitations to find the perfect fit for your next VIP event, product launch, company holiday party, and so much more. Plan and organize everything with ease, with the help of Paperless Pro, so you can focus your efforts on creating connections (and having fun!) at your next professional event.

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