40 business holiday card messages to send to clients, customers, and employees

A navy blue greeting card shows a snowy winter scene beneath a city skyline at night. Nearby, a matching envelope, red cocktail, silver ribbon, confetti, and a plate with hors d'oeuvres.
Paperless Post BlogHolidays > 40 business holiday card messages to send to clients, customers, and employees

The holidays are a time for making and maintaining connections. Whether you’re a small business owner, a C-suite executive in a corporation, or a self-employed freelancer, sending business holiday cards reminds clients, employees, and customers that you care—and that you’re thankful for another year of business.

With all you’ve got to do this holiday season, writing heartfelt business holiday card messages may not be at the top of your list. But sending out a timely, sincere holiday card can strengthen relationships and put a personal face to your company. Find inspiration with our business Christmas card messages below for everyone in your virtual rolodex.


How to write a business holiday card message

A white holiday card has gold evergreen trees, a cabin, and deer along the bottom with a gold envelope.
Snow Pine Valley” by Paperless Post.


When choosing a holiday card to send this year, it’s not only important to consider the design but also the message you’re sending out. Business holiday cards reinforce a personal relationship between your company and the recipient. Follow these tips to create a message that conveys a proper season’s greeting.


Use general holiday greetings

Unless you’re completely sure that everyone on your holiday card recipient list celebrates the same winter holiday, it’s best to discuss the holiday season in more general terms: 

  • Season’s Greetings
  • Happy Holidays
  • Festive Greetings
  • Holiday Greetings
  • Warmest Greetings
  • Warm Wishes
  • Good Tidings
  • Happy New Year

If you’re working with a small list and you know which holidays they celebrate, feel free to use them in your greetings. A chag Hanukkah sameach (“Happy Hanukkah”) or Heri za Kwanzaa (“Happy Kwanzaa”) can go a long way.


Keep it personal

The holidays are a chance to reach out to contacts with a more personal touch. Generic business holiday card messages don’t give that same “We appreciate you” feeling as a personal one, and a little personal attention goes a long way.

  • Address each card to your recipient—and if you’re sending paper cards, sign each one yourself.
  • Write with an appreciative, warm tone that doesn’t sound like you’re looking for a sale.
  • Avoid overt branding in your wording, and stick to holiday messaging. (You can include a logo on your card, instead.)
  • Make sure your message is long enough that it feels thoughtful and personal, but not overwhelming. Around two sentences should do. 
  • Mention specific events from the past year that you’re reflecting on, especially if your recipient was involved.
  • If your company has had a difficult year, don’t shy away from discussing hardships—but shine a light on the positive parts of the year as well.
  • Feel free to use lighthearted humor in your message, as long as you believe it will be received well.
  • If you’re sending Paperless Post business holiday cards, include a Photo Gallery Block with pictures of your company from the year or a professional portrait of the team. 

Take a look at our holiday photo cards for the ultimate personal touch.


Keep it professional

A white holiday card with gold berried branches on the side, next to a card with a dark green border with holly leaves and gold berries.
Forsythia” and “Berry Merry” by Paperless Post.


“Professional” doesn’t mean “cold and unfeeling.” But it does mean that your business holiday card message should use professional wording and writing conventions.

  • Double-check for typos or spelling errors, especially when writing a recipient’s name or company name.
  • Avoid overly casual language, unless that’s part of your brand voice. 
  • Let a copywriter or copyeditor take a look at your message before you send it.
  • Send holiday cards with your business logo for a subtle professional touch.


Include a sign-off

Whether you’re sending paper or digital cards, signing your inscription is an important final step. Some possible closings include:

  • Best wishes, (company)
  • From all of us to you and yours, (company)
  • Sincerely, (company)
  • With deepest gratitude, (company)
  • From all of us at (company)
  • From your friends at (company)


Send them on time

A popup allowing a user to schedule their card’s send time; A holiday card with an ornate gold and greenery linework border.
Dickens” by Paperless Post.


Follow these guidelines to get your cards out on time

  • Mailed paper cards should go out early—around 3 weeks before the holidays.
  • If you’re distributing them in the office, a week or two before the holidays is generally fine.
  • When sending with Paperless Post, you can schedule your greeting cards in advance and have them delivered on your desired date (we recommend the second week of December, or even Christmas Eve before the end of the workday).


Business holiday card messages for clients

A holiday card with a simple linework snowglobe animates to display various messages.
Across the Globe” by Paperless Post.


Relationships with clients can make or break a company. Keep those connections strong and express your appreciation for both new clients and return clients with these message suggestions, which can also double as business holiday thank-you card messages.

Try one of these short and sweet messages if you’re low on space:

  1. Happy holidays! Thank you for trusting us with your business year after year. 
  2. From our desk to yours—happy holidays!
  3. Here’s to a successful year together! Best wishes to you and yours this holiday season.
  4. It’s been our pleasure to work with you this year, and we look forward to building our business relationship in the years to come.
  5. Season’s greetings! Thanks for choosing us, and we’ll see you in the new year!


For longer, more personalized messages, consider:

  1. As we enter another year, we reflect on our appreciation for our longtime clients. Thank you for your loyalty and friendship in the past, and we can’t wait to work with you again in the new year!
  2. Clients like you are the real holiday gift. We appreciate you and look forward to another successful year together. Happy holidays!
  3. To our clients, new and old: We value you as much as gold. Thanks for choosing us again—season’s greetings to our friends!
  4. Nothing matters more to us than our clients. This year, we’ve been privileged to work with you and your outstanding company, and we know that next year will be even better. Happy holidays!
  5. Good tidings and best wishes to our loyal clients. Thank you for your continued support. We’re ready to earn your business all over again next year.


Business holiday card messages for customers

A holiday card with a border of fir tree branches animates to display various messages.
Fir Ever Frame” by John Derian.


During the holiday season, customers receive lots of emails, mailers, advertisements, and sales pitches. But holiday card greetings? Not so much. Build an appreciative relationship (and a little brand recall) with these business holiday card messages for customers who’ve helped you build your business this year.

For shorter messages that still get to the heart of the matter, add one of the following:

  1. Thank you for your business, and have a wonderful holiday season!
  2. Best holiday wishes to you and your family, from the [company] family. 
  3. Here’s to cheer, joy, and peace! Thank you for trusting us with your business.
  4. Another year has passed, though our appreciation for your business only grows.
  5. You’re the most wonderful part of our year! Happy holidays, from our family to yours.


If you’d like to include longer messages that express your gratitude to your customers, try:

  1. We wish you peace and good tidings this holiday season, and our sincerest thanks for working with us this year. We appreciate your business.
  2. Working with customers like you is our favorite part of doing business. Happy holidays to you and yours, and thank you for trusting us with your needs year after year.
  3. Season’s greetings! Our fondest memories of the past year involve providing high-quality service to high-quality customers like you. Happy holidays, and the happiest new year!
  4. Our team loves coming to work and helping customers like you with their needs. Thank you for choosing us this year, and we hope we have the chance to earn your business again in the new year.
  5. Holidays are for friends and family, and we consider our customers to be both. Please accept our genuine appreciation for your business this year. Best wishes to you and yours, and a happy new year to come!


Business holiday card messages for employees

A navy blue card with two snowy fir trees and a deer beneath a starry night sky animates to display various messages.
Snow Cap” by Paperless Post.


Whether you’re running a small business with a tight team of coworkers or a large corporation with hundreds of employees in varying departments, sending holiday cards to your employees is a must. Expressing your appreciation for their work maintains high workplace morale and company loyalty—especially when there’s a gift attached.

When writing business holiday card messages for employees in your company, consider these shorter messages as a starting place.

  1. This holiday season, we offer our deepest appreciation for everything you do for [company name]. 
  2. Season’s greetings! Thank you for being part of the [company name] family this year.
  3. Wishing peace and joy to you and yours this holiday season.
  4. Warmest holiday wishes to the hardest working team around.
  5. You’ve helped make this year the merriest one of all. Happy holidays!


Write a longer message if you need more words to express your gratitude:

  1. You and your team are an important part of our success, and we are lucky to have you with us. Thank you for your innovative ideas and strong work ethic—we couldn’t do it without you! Happy holidays!
  2. As the year ends, we reflect on what went right—and hiring you was a major factor in our success. Thank you for your continued hard work. Happy New Year!
  3. What a fun year it’s been! From our company picnic to department movie nights, we’ve loved spending time with our team and getting to know you better. Thank you for your dedication and hard work.
  4. This year hasn’t been the easiest, but we are so grateful that you’ve helped get our team through it. Thank you for everything you do, and for doing it with such a positive attitude. Happy holidays to you and your family!
  5. Working with you has been a joy. Your diligence and perseverance have brought us so far, and we know that you’ve had a hand in every success we’ve experienced. Happy holidays, and thank you for a wonderful year!


Holiday card message ideas for each industry

A white holiday card with holly leaves, berries, and sprigs hanging from draped lines; A forest green card with a border of gold winter greenery.
Holiday Hanging” and “Golden Spruce” by Paperless Post.


For more personalized holiday and Christmas card message ideas, consider using industry-specific language—including puns!—to put a smile on your recipients’ faces. Personalizing your message to fit your industry while referencing an inside joke or industry secret is an easy way to make your holiday card stand out in the sea of greetings this year.  

Business holiday cards for the service industry may use wording like:

  1. It’s the most wine-derful time of the year! Best wishes for the holiday season, [bar or restaurant name].
  2. We love serving up smiles for diners like you. Thanks for stopping by and we’ll see you in the new year!


For holiday cards from real estate professionals, consider:

  1. So glad you’re home for the holidays! Thank you for choosing us to find your new place. Season’s greetings and Happy New Year!
  2. It’s not made of gingerbread, but we still think you’ve got the nicest house on the block! We loved working with you this year. Happy holidays!


Send business holiday cards with a healthcare twist by using messages such as:

  1. Take care of your “elf” this season! Warm wishes from [doctor’s office].
  2. Happiness and health to you and yours this holiday season!


When writing a business holiday card for someone in education, try:

  1. Happy holidays! We appreciate all the love and joy you give your students every day. 
  2. Cheers to you and a well-deserved break this holiday season!


Use these suggestions for business holiday cards from sales and retail stores:

  1. Customers like you are always in style. Happy holidays and a happy new year!
  2. Warm (fuzzy sweater) wishes this holiday. Thanks for shopping with us this season!


Paperless Post has you covered for the holidays

A holiday card with gold block lettering and a simple border resembling pine needles; A stamp on an envelope with a message to upload your own logo.
“Fir Brush” by Paperless Post.


Sending business holiday cards doesn’t need to be the end of your workplace holiday preparation. Include appreciation presents with your cards by using a Link Block to send virtual gifts of appreciation. Then start planning your holiday office party and impress everyone on your team who could use an extra dash of holiday spirit.

From traditional Christmas card etiquette to the latest holiday card trends, Paperless Post is here for all your professional (and personal) holiday card needs.


Browse business holiday cards


Hero image: “Snowy Skyline” by Paperless Post.