Introducing Paperless Post Flyer

Paperless Post BlogBehind the Scenes > Introducing Paperless Post Flyer

We’ve launched a new type of invitation—one for more moments, new kinds of moments, and maybe even some moments we haven’t thought of yet. It’s called Paperless Flyer.

 

Ten years ago we launched Paperless Post because we believed that people should be able to create beautiful party invitations online. Since then, we’ve helped over 100 million people come together and celebrate life’s most important moments: baby showers, birthdays, weddings, and every little milestone in between.

Paperless Post Flyer vs Card

Flyer

Easy invitation templates you can customize on our app, your phone, or desktop. You can get creative with photos, GIFs, stickers and text effects. Best yet? Flyers are text message invites you can send with instant tracking. You can also share on social platforms like Facebook or WhatsApp using a sharable link. Hundreds of free invitation templates available.

 

Cards

Classic stationery-inspired designs. The elevate your event with curated envelopes and liners, as well as matching backgrounds. The offer sophisticated tracking tools, as well as guest messaging. They offer exclusive design partnerships with leading stationers, available only at Paperless Post.

Why we built Paperless Post Flyer“Wedding Barn” Flyer by Paperless Post

We started thinking about Flyer three years ago while we were organizing a design panel at our headquarters. Our Creative Director had assembled a group of brilliant creative peers (with big audiences) to talk about their experience branding startups.

 

Naturally, he wanted to make an expressive, attention-grabbing textable invitation, and he also wanted the speakers to be able to invite people on channels beyond email —  in other words, to be able to Tweet, text, and broadcast their appearance. It turns out our classic product didn’t allow for GIF-based design elements or broad distribution options, so we hacked something together on another platform.

cocktail party invitation templates

 

As the event approached we thought of all the other times in my life when we’ve opted not to use Paperless for our events (we know)—when we wanted something truly low-key, when we wanted to make something really quickly on my phone and text an invitation to friends, when we wanted to be professional without being fancy. With that, we started putting the plan together to build Flyer.

How Paperless Post Flyer worksVirtual baby shower invitations

When we started building Flyer we said that it had to be fun to create, easy to use, and free to send. We came up with a new design format based around Vibes, which are curated sets of images, GIFs, fonts, colors, and stickers that help you set the tone for your event.

 

Vibes

At Paperless Post we believe that what you say is often as important as how you say it. Vibes take that philosophy to its logical conclusion, giving you an aesthetic springboard into almost any tone. Enter the Splash Vibe and all of your options feel like a sun-kissed retro summer party. Enter the Munchies Vibe and create an invite that screams for late-night dining and altered mental states. Enter the Ritz Vibe and get your guests ready to swing from the Chateau Marmont chandelier, Hollywood themed party.

 

Blocks

Serving millions of events over the past nine years has also helped us understand that invitations should be flexible. For example, some people just want to collect RSVPs, while others want to collect detailed information, like dietary restrictions, and still others want to sell tickets. Flyer introduces the concept of Blocks, which allow a user to customize the information and functionality of their invitation.

What’s coming next for Flyer

Paperless Post Flyer

We have a robust roadmap full of big releases to grow Flyer. We’re excited to offer more powerful design tools, and to build out more functionality Blocks that will make Flyers more fun to create, more useful for more kinds of events, and improve the native mobile experience. We’re having a blast exploring the possibilities for Flyer, and can’t wait to see how you use it for all the gatherings in your life. 

 

Make a Flyer

 

Make plans for the future of parties. Explore Paperless Post Flyer, and see what your next event can look like.