How the Norton Museum of Art effortlessly expands its donor reach with Paperless Pro
Learn how one of the nation’s top cultural hubs uses Paperless Pro for planning and executing high-volume donor events across 10,000+ invitations a season.
ORGANIZATION
Norton Museum of Art
INDUSTRY
Nonprofit arts, culture, & entertainment
EVENTS PER SEASON
30+
"With the subscription, we can add all the bells and whistles without paying extra. We’ve gotten the most beautiful invitations that have really stepped up our game, and saved money in the process."
Julia Corliss
Development Officer for Donor Events, Norton Museum of Art
THE CHALLENGE
High-quality design,
high-volume reach
The Norton Museum of Art’s donor events team sends over 10,000 invitations a season—cocktail parties, exhibition openings, intimate cultivation dinners—to community members who expect a museum-quality experience at every touchpoint.
“With such a big constituency, premium design can get expensive when you're sending thousands of invitations. So we tried to minimize the amount of add-ons we were using on each invite to find ways to save.”
Kristina Dilley
Director of Donor Engagement
THE SOLUTION
All-inclusive features, predictable cost
Paperless Pro replaced the Norton Museum of Art's selective spending with a single, fixed-price annual plan and a 25% nonprofit discount applied automatically—with every premium feature included.
Subscribe and save
With over 10,000 invitations sent per year, a singular annual fee allows the Norton Museum of Art to plan its invitation budget with total confidence—and save more as the program grows.
"Knowing that I can always just add all of those different elements, and not pay anything extra, is amazing."
Julia Corliss
Design like a professional
Unlimited access to premium design tools allows the Norton Museum of Art's one-person design team to color-match every card to a specific season's artwork, add the museum logo, and deliver an exhibition-grade experience to every donor's inbox.
“I love being able to add the Norton logo, the backgrounds, the fonts, and color matching."
Julia Corliss
Cultivate connections through personalization
Tailored guest experiences build meaningful relationships, increase event engagement, and motivate invitees to interact.
"Our donors receive personalized messages directly from our director. The individualized outreach is really beneficial."
Kristina Dilley
Fewer follow-ups, optimal workflows
When the RSVP experience is seamless, donors respond on their own, freeing the team from endless phone calls and manual tracking.
"Constituents don't have to call us anymore. They love RSVPing online, which saves us a lot of time."
Julia Corliss
THE FEATURES
Inside the Norton Museum of Art's event toolkit
Explore the features and tools included with Paperless Pro that take the Norton Museum's fundraising events to the next level.
Key Features
Premium templates, stamps, envelopes, & liners
Customized colors, fonts & styles
Header logos
Custom email design & sender names
Speaker Blocks
Email analytics
Registration questions & RSVP response tracking
Mobile check-in
WHAT ABOUT YOU?
Is your advancement team ready for Paperless Pro?
Paperless Pro might be right for you if:
You host 3+ fundraising, donor relations, or exhibition openings per year
You need institutional brand consistency without a dedicated design team
You want personalized invitations that reflect donor value
You manage a tight budget and need predictability
Pricing plans that work for you
Choose the one that works for the way you host
Pay per event with Coins
Paperless Post Plus
200 coins
Unlock more of our customization and guest management tools when you add any Plus feature during the creation process. Great for professional events, weddings, and more.
Premium Blocks
Guest Surveys
Customize URL
Password Protection
Custom Emails
Guest Tags
Get premium features for design and guest management, including Photo Gallery, Custom URL, and more for a flat fee.
$1.44
Unused Coins may be used for future events.
Unlimited features, all-inclusive pricing
A Paperless Pro subscription includes our complete suite of premium customization and guest management features. It’s a win-win for your budget, and your to-do list.
Unlimited features, all-inclusive pricing
A Paperless Pro subscription includes our complete suite of premium customization and guest management features. It’s a win-win for your budget, and your to-do list.
Make every guest feel like a VIP with beautiful, on-brand invitations and seamless communications.
Customize every invitation and event page with premium design elements like backdrops, stamps, and more.
Simplify your budget process with easy to calculate pricing plans (paid annually, not with Coins) that save you time and money.
Access all our best-in-class Plus features, including Blocks, Guest Check-In, Analytics view, Custom URL, and more.
- You send an invitation directly through Paperless Post
- Someone RSVPs to an event via a Shareable Link
Exclusive 25% nonprofit discount
Nonprofits, charities, schools, and universities receive a 25% discount on all purchases, whether you're paying per event with Coins or choosing a subscription plan.
If you haven't already received your nonprofit designation in our system, apply below with a copy of your 501(c)(3) paperwork and your state's Exempt Organization Certificate.
Apply nowYou're in good company
Get started with Paperless Pro
Not ready to subscribe? Try Paperless Post out first (and pay per event), and access our premium features when you upgrade to Plus.
