Meet the expert

Jon Picoult

Founder, Watermark Consulting

Jon Picoult is the founder of Watermark Consulting, a customer experience advisory firm that helps companies impress customers and inspire employees. Author of “FROM IMPRESSED TO OBSESSED: 12 Principles for Turning Customers and Employees into Lifelong Fans,” Picoult is also an acclaimed keynote speaker, as well as an advisor to some of the world’s foremost brands. Follow him on LinkedIn or Instagram.

More from Jon Picoult

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Business
How to collect and use customer feedback to grow your business
Customer feedback is one of the most powerful tools for growing a business—but it’s often underutilized. The best businesses don’t just offer great products or services; they listen, adapt, and evolve based on what their customers are saying. […]
August 6, 2025
5 min read