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Book Launch Event: Trust in Action


Hosted byPioneering Collective


Monday, April 10, 2023
5:30PM – 6:30PM EDT

Zoom Webinar
us06web.zoom.us/j/82100338020

Event Details

Join us for this Book Launch event for Trust in Action: The Leader's Guide to Act. Right. Now.

As many in society are losing trust in our systems and institutions, business leaders need to step up and lead the way. Trust in Action is a leader’s guide to drive the sense of urgency and change needed to address the big issues we face today. The book, which will be released on April 10, 2023, is part memoir, business case and model instruction, where readers learn to define trust, identify the building blocks of trust, and apply a novel model to maintain, and if needed, regain trust.

Trust in Action was written by Jim Massey, a former VP of ESG Sustainability, Ethics, and Compliance at AstraZeneca, who led and developed Ambition Zero Carbon, the world’s most comprehensive corporate environmental programs aimed at reducing greenhouse gasses. Jim is a recognized thought leader, speaker, and author with unique insights to share on how trust forms the foundation for getting things done and making progress on the world’s toughest problems.

In addition to sharing his ideas on the “Can, Care, Do” model of trust, Jim is partnering with One Tree Planted, an organization that works to restore forests, create habitat for biodiversity, and make a positive social impact around the world. For the first 500 books sold, Jim will donate to One Tree Planted. One book purchased means one tree will be put in the ground in the fight against climate change.

“Jim’s most distinguishing characteristic is his ability to deliver on what he committed. He walks his talk,” says Dame Polly Courtice, Emeritus Director and Senior Ambassador, University of Cambridge Institute for Sustainable Leadership. “He has used these leadership qualities to help define the trust model of can, care, do.”


Speaker

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Jim Massey

Jim Massey is recognized as a global thought leader on trust, sustainability, and ethics. On the front lines of business transformation, he has led and developed groundbreaking programs ranging from Ambition Zero Carbon, one of the world’s boldest corporate environmental programs, to launching the first Corporate Trust Report, laying out a blueprint for how businesses can build trust with a wide range of stakeholders. Jim holds a Master of Science degree in Organizational Development from Johns Hopkins University and a Bachelor of Science degree in Business Administration from the University of Missouri. He is married to Emily and they enjoy the struggle of the juggle as they pursue their life’s work and raise Sawyer and Lawson. The family loves the outdoors, travel, and finding their next adventure.


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