"Something old, something new..." best heralds the basic design philosophies of PAPER+CUP.

Launched in 2003 by Minhee and Truman Cho, Paper+Cup quickly gained recognition as an industry trailblazer known for its fresh take on modern yet classic designs. Paper+Cup's work has been featured in numerous publications such as Martha Stewart, InStyle, Real Simple, and the New York Times; Lucky Magazine also featured Minhee as a designer to watch, just a few months after Paper+Cup's launch. In 2009 the couple published their first book, Paper+Crafts with Chronicle Books along with licensed journals and stationery sets.

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