Our designs are made up of lots of different elements that come together seamlessly to form a final card design that act as the backdrop for our users to personalize with their unique messages and photographs. Before they go live on our site, they start as ideas for an occasion. From there the ideas travel through a journey which sees a variety of mediums and techniques being explored. The designs are revised and refined until they become cards that can be sent by our users.
DRAW, DRAW, REFINE, DRAW AGAIN
No matter the occasion, every design process starts with lots and lots of sketching. Quick doodles to find interesting arrangements and then rounds of refinement until a composition is finalized to take to the next step in the journey.
With a finalized sketch, a medium is chosen, whether ink, watercolor, cut paper or in this instance, gouache, a steady hand follows along the sketch as a guide to bring the artwork closer to life.
READY FOR SENDING
The magical moment when all the pieces fall into place, creating a design that our users can make even more special when they add their personal touches.
ONE IN THOUSANDS
This is just one example of our approach in how we create our cards. With each card being a unique expression for a specific occasion, we try give each design it’s own creation journey.