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Need It Now: Paperless Post

By Mieke ten Have
Published: May 1, 2009
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Au revoir, Evite! In an attempt to tackle the severe dearth of style in our increasingly paperless world, siblings Alexa (shown here) and James Hirschfeld have created The Paperless Post, an online site where subscribers can design their own E-mail epistle, as one would at a proper bespoke letterpress. Drawing their template inspirations from stationer couturiers such as Smythson and Wren Press, the Hirschfelds have fused elegant classicism with youthful and fresh innovation, introducing some long-overdue sophistication to our digital culture. Taste and expediency need not be mutually exclusive!
On Alexa: 3.1 Philip Lim dress, Christian Louboutin shoes.
Custom online invitations, from $5 for 60 letters
www.paperlesspost.com/access/vogue